Global Brand Expansion: Value-Wise Hotel Leader-- Preparing one of the most successful U.S. hotel brands for a fast-caced worldwide expansion demands skillful and insightful branding and market entry strategies. Embracing cross-border cultural, economic, and technical differences. AmicusBD's partnering provides ongoing brand launch and tactical marketing support.

Casino Gaming: Next Generation Experiences and Amenities-- Designing and delivering new casino experiences and amenities is essential to growing business in this highly-competitive and capital intensive industry. This includes restaurants, shopping, entertainment, and leisure activities. AmicusBD is a key player in the conceptualization, development, and implementation of next-generation experiences across the casino gaming industry.

Global Channel Distribution: Eight-Brand Hotel Portfolio-- As the leading global lodging company prepares to aggressively expand into new geographic markets, understanding the most cost-effective approach for designing, and localizing the organization's websites is critical. AmicusBD provided alternative solution sets and a recommended strategic approach along with examples of "Global Brand" best web practices.

"Outcomes" Oriented Service Culture-- Strong brands extend their industry leadership through constant innovation. Beginning with a charismatic, new brand personality, AmicusBD developed a powerful, yet simple to understand service enhancement platform for the nation's largest brand of upscale, all-suite hotels.

Global Team Integration-- Integrating technologies across a breadth of geographies drives significant cost savings ... more importantly, it leverages innovative thinking and drives speed-to-market. AmicusBD provides ongoing technology-team integration with brand marketing and service delivery priorities.

Casino Gaming: Differentiated Service Experience for Highest-Value Players--- In casino gaming where the top 12% to 20% of rated players deliver upwards of 80% of OI, growing their share-of-wallet requires delivering proactive and individualized service across all touchpoints. AmicusBD's insights and ideation lead to the creation of a seamless, knowledge-rich "service pathway" to welcome, expedite, and deliver against high-worth player preferences.

The Amicus team pursues a collaborative process that leverages your organization's talents and assets to create buy-in and drive speed-to-market; global brand positioning and personality, branded experiences and touchpoints, serviceengagement culture, distribution channels, and acquisition / loyalty marketing.

Accelerating Innovation: Multi-Brand Casino Gaming Organization-- For world's largest casino and entertainment organization, Amicus facilitated annual "strategic innovation" work sessions for senior divisional, corporate, and property leadership. These intense idea-sharing forums challenged existing paradigms and created shared ownership for new marketing initiatives, operating methods, and future capital deployment.

E-Commerce Travel and Vacation Sales: Targeting the Sweet Spot-- Online travel is among the largest and most dynamic e-commerce segments. Creating powerful brand recognition requires aggressive imagery, fast-paced online merchandising, and anticipatory service strategies. AmicusBD has supported several online travel brands.

All-Inclusive Caribbean Resort Concept-- For a major hotel company, AmicusBD developed a detailed analysis and understanding of the all-inclusive resort market in the Caribbean. Building on this, conceptualized an innovative resort concept most-relevant to their targeted European customers.

Asian Gambling: Business Growth Template-- The Asian-American Market -- both immigrated and native born -- demonstrates a robust affinity to casino gaming. Amicus working with the company's VIP marketing leaders, developed a cohesive, property-level approach to growing and owning this customer segment. This includes Asian community / grass-roots marketing, Asian hosts and player development, in-language direct marketing, special events and entertainment, and Asian amenities.

Brand Revitalization and Signatured Touchpoints: J.D. Power and Associates Award Winner-- With over 1500 hotels, this innovation leader saw its success formula copied by equally-aggressive competitors. To reinvent and reclaim market dominance, AmicusBD facilitated the development and introduction of brand-energizing features to update its relevance and deliver a distinctive brand personality. Not only has the brand re-acquired their J.D. Power and Associates best-in-class status, but dramatically enhanced their premiums as well.